Andrej Šajn, Management Board member at GEN‑I, shares how the company has transformed into a digital-first energy innovator with a mission to deliver affordable, carbon‑free electricity since 2021—saving over 1.6 million tonnes of CO₂ and partnering with more than 10,000 solar plants.
GEN‑I’s “Sonce” program enables customers—residential, commercial, and industrial—to select low‑carbon sources like solar, hydro, or nuclear, empowering them to actively participate in the energy transition . Through investment in utility-scale solar farms (e.g., in North Macedonia) and household installations, GEN‑I demonstrates scalable, local-level decarbonization. The company’s digital transformation supports massive data processing, advanced energy trading, and flexibility services, including virtual power plants and demand‑response mechanisms. Andrej highlights how these smart systems enable new products, olar-plus-storage packages, e-mobility services with integrated charging and payment, and energy communities, making green solutions accessible and affordable. He illustrates
GEN‑I’s latest efforts towards building and delivering product and service offerings based on managing flexibility of GENI’s smart distributed generation, storage and consumption portfolio at active customer level through orchestration across trading, supply, and services with data-driven tools. With this GEN-I is turning visionary goals of increased resilience of power grids, takking advantage on market price volatily and compensation for solar overproduction into business-ready offerings that protect the planet along with brand new revenue stream for itself and its customers.
The takeaway: by combining clean energy sourcing, advanced digital platforms, and customer-first products, GEN‑I proves that carbon-free doesn’t just protect the planet—it builds a smarter and sustainable future while turning challenges into profits for its customers.
LinkedIn: https://www.linkedin.com/in/andrejsajn/
Contact: andrej.sajn@gen-i.si